In partnership with Phase 5 Research, we have produced our second edition research report, Consumer Sentiments Towards End-of-Life Planning. In this report, GFD tracks the Canadian public’s evolving attitudes vis-à-vis end-of-life planning to help identify growth opportunities for our Members. By understanding these sentiments, GFD aims to provide valuable insights that can guide the development of services and products tailored to meet the needs and preferences of the families being served.