For over 60 years, GFD has been a trusted provider of not-for-profit preneed sales to funeral establishments and individuals in Canada. Our organization was founded in 1961 by a passionate group of bereavement service professionals with a commitment to serving the bereavement sector and the public.

Today, GFD is a vibrant and dynamic Members-based organization that supports bereavement professionals across the country. We offer a wide range of services to our Members, including monitoring and investing bereavement funds, exceptional Member support, and assistance in helping the public pre-plan their last wishes. Below is a list of just some of the benefits that GFD provides to its Members:

Benefits:

Increased Competitiveness – GFD offers a range of carefully selected financial products that are customized to meet the specific needs of our Members. This ensures that our Members can offer their clients the best funding options that align with their investment habits, finances, and lifestyles, giving them a competitive edge over others in the industry.

Business Growth with Training – GFD offers our Members free training that equips them with the skills to effectively reach and communicate with potential clients and grow market share. Our comprehensive training program covers product knowledge, presentation delivery, and seminar management and has a proven track record of success, as evidenced by documented case studies of Member establishments.

Savings in Terms of Marketing Costs – GFD offers its Members a range of customizable marketing materials that can be ordered at cost to provide new and potential clients with informative and compelling content. By providing these materials, Members can avoid the expense of hiring a marketing company or an in-house marketing professional to create unique and effective marketing collateral.

Enhanced Reputation – Over 60 years ago, GFD was created by the bereavement sector to serve the bereavement sector. Since then, we have been providing our Members with the products and services needed to deliver professional and well-rounded service to their clients. Let us help you establish a strong reputation for service and respect within your community.

Visibility – Our team is here to support you in organizing and hosting information sessions, group presentations, and conducting marketing campaigns to increase visibility for your establishment in the community.

Up-to-date Reporting – Our online tools grant Members access to up-to-date and historical reports, enabling them to report on and evaluate their past and current performance with precision.

EFT – GFD’s Electronic Funds Transfer makes transactions quick, efficient, and hassle-free.

Easy-to-use Online Tools – Our Members have access to our NetSuite system anytime through a secure, gated portal. This portal allows Members to easily submit and track their applications and claims, as well as view and download reports.